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eBook

Consumers Want Help Navigating Today's Financial Landscape — and Most Are Looking to Their FIs for Guidance

Financial institutions are missing out on a major opportunity to form meaningful connections with their customers by helping them improve their financial well-being. So what can mainstream banks — still highly trusted by most consumers — do to meet their customers’ needs?

In this whitepaper, we examine the many financial challenges consumers now face and identify how FIs can benefit by:

  • Prioritizing customer needs for financial literacy and guidance
  • Collaborating with fintechs to fast-track innovation
  • Offering digital tools that help customers manage their financial lives

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