eBook
Consumers Want Help Navigating Today's Financial Landscape — and Most Are Looking to Their FIs for Guidance
Financial institutions are missing out on a major opportunity to form meaningful connections with their customers by helping them improve their financial well-being. So what can mainstream banks — still highly trusted by most consumers — do to meet their customers’ needs?
In this whitepaper, we examine the many financial challenges consumers now face and identify how FIs can benefit by:
- Prioritizing customer needs for financial literacy and guidance
- Collaborating with fintechs to fast-track innovation
- Offering digital tools that help customers manage their financial lives